Some domains may benefit from the convenient, ubiquitous and more reachable mobile device. A second challenge for operators and service providers is to utilise the 'mobile' effect for providing value-added services. We believe successful wireless data services will exploit the unique mobile characteristics. A non-exhaustive list of these mobile service characteristics can be presented as follows:
Content everywhere: Locally interactive content and remote interaction (back-channels) in relation to interactive streamed media, including rewind/pause functions will define the key features for providing attractive and friendly contents for distance learning applications and other information services (news, financial, etc). Scanning headlines of daily newspapers is already about to become a popular 'waiting time' activity. In the learning context, one may imagine that a student will be able to select on his portal page the school section from which he will be able to view a list of classes that will take place and to preview current live lectures, required readings, etc.
Lifestyle facilitators: When discovering a tourism site one may want access to leisure and travel information (e.g., flight deals, package holidays, quality hotels, fun activities, etc). During weekend outings and holidays, a common use case will be the following: one uses the location finder to find the nearest shop where he can find the desired object at the desired price, a navigation guide helps him to determine how he will get to the shop or store.
Entertainment services: Gaming is already being touted as the biggest generator of minutes of use for interactive cellular services in Asia and Europe. Features such as streamed 2D graphics, 3D objects, complex animations and multi-user technologies will attract more subscribers by allowing richer experiences with more fancy navigation schemes. As an example of future scenario, when online-games will become very popular, 3D-graphics of the new multimedia mobile phones allow a bunch of fancy games. Players can join multi-user games, some use a virtual location as well as the real location in a funny interactive way
This set of multimedia applications should be foreseen for the Release 5 and the future releases.
All these service examples could use or be enhanced by PSS.
Video on demand, including TV
Audio on demand, including news, music, etc
Multimedia Travel Guide
Karaoke - song words change colour to indicate when to sing
Multimedia information services:
Weather cams - gives information on other part of country or the world
Distance learning - video stream of teacher or learning material together with teacher's voice or audio track.
How to? service - manufacturers show how to program the VCR at home
Field engineering information - junior engineer gets access to on line manuals to show how to repair the central heating system
Surveillance of business premises or private property (real-time and non real-time)
Multimedia Cinema ticketing application
On line shopping - product presentations could be streamed to the user and then the user could buy on line.