The user (calling/called party) shall be able to subscribe to the service, activate the service, update the settings.
The service user (calling/called party) can set different rules for each call.
The called party may be able to block anything from the calling party (e.g. the receiving party can block any audio information for all incoming communication presentation).
As service option, the Calling Party can enter the subject of the communication (per communication basis).
When the calling party calls the called party, called party experiences ECI about the calling party (e.g. name, logo, portrait, video, etc.).
The called party can reject ECI about calling party based on calling party identity, time, etc.
The called party shall be able to save the ECI set/sent by the calling party.
The personal ECI (e.g. name, portrait, etc.), and the ECI of public services or enterprise (e.g. name, logo, etc.) to be displayed shall be pre-stored in the network.
As service option, if a specific text (object of the communication) is provided by the calling user, this information should replace any potential text information pre-stored in the network.
The system shall be able to verify that the party is authorised to store and update the calling party's ECI.
The network shall allow the calling party to select from the pre-stored ECI according to the called party on a per call basis.
The system shall be able to provide different charging information (e.g. on event basis, volume basis, media type basis) for this service.
The called party shall be able to reject the ECI based on rules e.g. time, the identity of the calling party.